Pureology, the #1 colour care brand in America, is now available in Chester at Hair Café.

If you have never heard of Pureology, here is a little information about the brand.

Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate shampoos for colour-treated hair. Jim identified a need among professional colourists and their clients for gentle, naturally-based products that deliver superior performance for Long Lasting Hair Colour Guaranteed!®* Today, Pureology is the #1 colour care brand in the USA and our high-performance products are an industry standard.

Pureology haircare utilizes the most advanced new ingredient technology to give your hair unprecedented colour retention to keep your most important accessory looking glorious much longer than ever before. The Pureology collection leaves your hair exuberantly healthy, richly moisturized and brilliant!

Pureology is the first and only prestige hair care line for colour treated hair that offers Longer Lasting Hair Colour. Made from only the finest proprietary ingredient technology, you can see and feel the difference with Pureology instantly. Pureology products extend hair colour life and dramatically improve hair condition.

There are 5 main systems in the Pureology range

Hydrate is designed for colour-treated hair in need of deep hydration, nourishment, and colour protection. Enhanced with advanced hydrating technology and pure natural ingredients, this system restores dehydrated hair while the ZeroSulfate® shampoo and our AntiFadeComplex® maximizes colour retention.

PureVolume is designed for colour-treated hair in need of soft volume, moisture, and colour protection. Enhanced with advanced volumizing technology and pure natural ingredients, our innovative formulas work together to add volume, body, and flexible bounce while the ZeroSulfate® shampoo and our AntiFadeComplex® maximize colour retention.

EssentialRepair is designed for colour-treated hair in need of intense repair, strength, and colour protection. Our vitamin-infused formulas fortify hair and deliver vital nourishment with protein-rich soymilk and pure biotin. Organic botanicals of nurturing olive oil and chamomile help restore softness and healthy shine while the ZeroSulfate® shampoo and AntiFadeComplex® maximize colour retention.

SuperSmooth™, professional colour care for unmanageable colour-treated hair in need of intense smoothing and discipline as a result of multiple chemical processes. The SuperStraight System has been reborn as SuperSmooth and includes reformulated favorites plus new smoothing essentials to transform hair.

Purify Prevent colour oxidation and remove impurities with this ZeroSulfate® detoxifying treatment shampoo, which is essential for maintaining colour-treated hair. The extra gentle formula clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.

Pureology has just been announced as the winners of prestigious awards from the Behind The Chair Stylist Choice Awards 2010

Winners

Favorite Conditioner

PureOlogy Hydrate Conditioner

Favorite Prestige Shampoo/Conditioner

PureOlogy Hydrate

Favorite Color Protecting Product